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How do we engage youth for a public service campaign against drug abuse? How do we utilise the online platforms to create a compelling and relatable campaign for this demographic?
Leveraging on Viddsee’s storyteller network and distribution channels to raise awareness and generate conversations on NCADA’s messaging on the lived realities of drugs. Additionally, the campaign touched on various ways youth can be advocates for the anti-drug vision as well as support those who may be vulnerable to the influence of drugs.
views
reach
Online Immersive Experience
25 mins
Julie, an unassuming young adult with her own bag of woes, goes missing one day after supposedly stealing a suspicious bag of drugs worth thousands. Gladys, one of her friends within the clique Julie hangs out with, sets out to find her – and discovers more to Julie’s troubles than at first sight. Relationships amongst their friends are tested, as longstanding personal issues and pressures from family and friends forces each person in the clique to make difficult decisions which may impact their friendship and future, as they find ways to fix their own emotional distress and get out of the mess they are in – while doing their best to look for the elusive Julie.
Stretched across multiple campaigns, Viddsee created social media accounts on TikTok, Facebook & Instagram specific for the campaign – managing the content creation of these accounts during the campaign period. Additionally, to further support the hero short film, the campaign released a TikTok web series and LIVE event to engage the youth demographics.
TikTok Live Stream featuring KOLs Nicole Liel and Zhin Sadali
Includes an interview session with inspiring profiles, and the casts of the hero film
To engage the audience the live stream, the campaign launched lucky draws for a chance to win $50 GRAB vouchers
An Exclusive TikTok Webseries
21 episode TikTok Webseries launched to build the hype prior to the release of the hero film
Webseries acts as a pre-teaser and prequel for the hero film. View webseries here, or catch snippets of it
@whatsyourfixsg Wait, is that Juliana? Where is this place? Why is she there? 🤔 #mentalhealthawareness #findingjuliana #ncada #tiktoksg #drugfreesg #sgtogether ♬ original sound - What’s Your Fix?
@whatsyourfixsg Wait. Was there a reason behind her disappearance? 🧐 Uncover the cause behind #findingjuliana ♬ original sound - What’s Your Fix?
@whatsyourfixsg How do you think an addiction can affect your life? Upload your stories / POV video for a chance to WIN a 💲200 cash prize! #findingjuliana ♬ original sound - What’s Your Fix?
