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How can we create a compelling and engaging multimedia campaign that not only heightens awareness of Singapore’s pivotal role as a global hub port and leading maritime city, but also fosters a sense of pride and affinity among the public towards Maritime Singapore?
“Sea the Difference” leveraged a mix of short films, social media interactions, and influencer partnerships to engage and educate the audience. Each content piece is designed to strike a balance between emotional appeal and informative insights, making maritime careers attractive and accessible to a broad audience. The campaign will utilize various platforms to ensure maximum reach and engagement, ultimately fostering a deeper understanding and appreciation of the maritime industry.
views
reach
Drama, Documentary, Street Interview
4 episodes x 4 mins
3 episodes x 3 mins
Hero Content – “The Matchmaker” Series: Central to the campaign, this series corrects misperceptions by aligning the maritime industry with the desires and needs of job seekers, showing how it fulfills and surpasses their career expectations.
Social Content – “Shore Or Not?”: This segment uses real-life interactions to challenge and clarify misconceptions about the maritime industry, enhancing public understanding through direct engagement and authentic testimonials. A street interview hosted by Joakim Gomez.
Hub Content – “Make A Splash”: Featuring Joakim Gomez, this content provides an engaging look at the diverse job roles available within Maritime Singapore, emphasizing innovation and modern career paths.
Hero Content // Drama Series // 4 episodes x 4 mins
Social Content // Street Interview Series // 3 episodes x 3 mins
Hub Content // Documentary // 3 episodes x 3 mins
Microsite: A dedicated site hosted using Singapore Government website builder (isomer.gov.sg), encompassing detailed campaign content, including videos, maritime career resources, and interactive elements designed to engage and inform visitors about maritime opportunities.
Film Amplifications: The campaign’s films was also prominently featured across Viddsee’s platforms, including YouTube, TikTok, Instagram, and Facebook, maximizing reach and viewer engagement.
Social Media Assets: Tailored assets such as trailers, carousels, and contest posts were developed for MPA’s social channels. These are designed to drive interaction and spread key messages, leveraging formats suited to each platform’s unique audience.
Contests and Engagement Activities: To foster interaction and deeper connection with the campaign, contests and social media activities invited participation and discussion, enhancing visibility and engagement across platforms.
