Storytelling That Shapes Culture: Viddsee Charts a New Path
Viddsee has unveiled a new strategic framework that integrates its creative, strategic, and technological capabilities into a unified storytelling ecosystem. This evolution goes far beyond a visual refresh – it reflects a deliberate shift in how the company develops, delivers, and scales stories across Asia.
By aligning its original content development with full-funnel marketing and platform innovation, Viddsee is positioned to create culturally resonant narratives that not only connect with audiences, but also drive performance-across branded campaigns and original IP alike.
“We’ve always believed in the power of story – but belief isn’t enough in this climate,” said Ho Jia Jian, CEO and Founder of Viddsee. “This evolution is about matching creativity with capability. It’s about building the systems, teams, and platforms to turn meaningful ideas into measurable impact.”
Viddsee Marketing
Viddsee Marketing is the company’s integrated marketing and advertising arm, offering full-funnel solutions that help brands connect with audiences through strategy, content, media, and performance. This includes everything from campaign planning and branded entertainment to influencer strategy, social content, and media activation – designed to drive results across Asia’s diverse digital landscape.
As part of this vertical, Nuggets by Viddsee is a social-first content offering that creates short-form, trend-responsive branded stories. Leveraging Viddsee’s storytelling expertise and IP sensibility, Nuggets delivers high-impact content built for today’s fast-moving, mobile-first environment.
Viddsee Originals
Viddsee Originals is the creative heart of the company – where ideas are imagined, developed, and scaled into stories that shape culture. More than just an IP development hub, this pillar defines how Viddsee approaches storytelling across mediums, formats, and audiences.
Viddsee Reels
Viddsee Reels is a key expression of this approach, built around the emerging genre of micro-entertainment. It brings together mobile-first audiences and Southeast Asian storytelling to test, scale, and deepen the emotional impact of micro-dramas all showcased through Viddsee’s platform, purposefully designed for the new era of storytelling.“This integration changes how we approach story development,” said Kenny Png, Chief Content Officer at Viddsee, and an award-winning storyteller with over 20 years of experience across National Geographic, Discovery, Disney, Youku, Netflix, and more. “It’s no longer just about making content – it’s about designing stories with emotional clarity and strategic intent, from the very first idea.”
A Strategic Foundation for Long-Term Growth
The brand and website refresh comes as Viddsee continues its expansion across Southeast Asia. By aligning its offerings under a clear strategic framework, the company is doubling down on its role as a long-term creative and marketing partner – delivering culturally rich, performance-led storytelling at scale.
With marketing veterans like Jay Murali leading operations in Malaysia, Venus Romsaitong growing our footprint in Thailand, and Lawrence and David now building our regional marketing muscle – we’re scaling with intent, and shaping culture through every story we tell.” said Christopher Cumming, Managing Director, Southeast Asia. “It’s not just about expansion. It’s about embedding strategic creativity into everything we do.”
About Viddsee
Viddsee is a next-generation storytelling platform and creative company shaping culture through original IP development and full-funnel marketing solutions. With over 3 billion views and a growing presence across Southeast Asia, Viddsee brings together content creation, media strategy, and technology to deliver stories that resonate deeply and perform at scale.
Through Viddsee Marketing, we help brands connect meaningfully with audiences via branded content, influencer campaigns, and strategic, story-first marketing. Our Nuggets by Viddsee offering brings brand collaborations to life through sharp, emotionally charged, bite-sized narratives – designed for today’s fast-moving digital culture, where attention is earned through authenticity and craft.
At the heart of Viddsee lies Viddsee Originals – our IP engine dedicated to developing culturally rich, emotionally resonant stories across genres. This includes the fast-growing world of micro-dramas, showcased through Viddsee’s own platform under our Viddsee Reels storytelling initiative.
We are building Asia’s next creative powerhouse – where every story is crafted to inspire, engage, and deliver measurable impact.
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