Actually, Not Really - Viddsee for Business

CLIENT

The Challenge

The community’s growing awareness of mental health has been positive thus far, but stigma and preconceived notions continue to persist. There is a crucial need to educate the community about mental health and emphasise its importance in our well-being. How do we challenge these preconceived notions about mental health in the hopes of positioning mental health as an important aspect of our well-being?

The Campaign

The campaign aims to raise awareness about mental health, challenge stigma, and preconceived notions by educating the public and creating a safe space for discussions. Addressing existing stigma, changing public attitudes, and fostering open dialogue on this sensitive topic are the key challenges that the campaign will need to navigate in order to effectively promote mental health awareness.

In order to achieve these objectives, the campaign created an explainer docu-series, launched as part of an integrated marketing campaign.

368,841

sg views

541,055

reach

Actually, Not Really

In Partnership with Safe Space

Genre

Documentary, Explainer Series

format

5 episodes (6 – 7 mins per episode)

Narrated by Gurmit Singh, “Actually, Not really…” is a mental health explainer series consisting of 5 episodes that aims to debunk popular myths surrounding mental conditions. Each episode focuses on a single mental condition and includes both informative segments as well as a true story from the perspective of a person with the condition.

Campaign also includes a microsite, ask-a-counsellor forum, advocacy badges, eDMs as well as social media posts on Facebook, Instagram & YouTube.

viddsee, an explainer series for brands, creating videos for brands — This episode introduces Depression, the symptoms and how it is treated. Along with a real story, the episode illustrates how the condition is not all just sadness or being antisocial.

viddsee, an explainer series for brands, creating videos for brands — The mental condition, Schizophrenia, as well as its symptoms, subtypes and treatment methods, are covered in this episode.

viddsee, an explainer series for brands, creating videos for brands — This episode talks about OCD, along with the symptoms considered in diagnosis and its treatment methods.

viddsee, an explainer series for brands, creating videos for brands — In this episode, we focus on PTSD, its symptoms and how to treat it. It debunks the myths that PTSD needs a world-shaking disaster to happen first, and that its manifestation is always in violent anger.

viddsee, an explainer series for brands, creating videos for brands — This episode touches on Bulimia, the symptoms that confirm its diagnosis and the treatment methods. Commonly associated with women, this episode breaks that prejudice, showing how men can be diagnosed with it as well.

A Content Made for Youth

The explainer series successfully reached out to its target audience with over 94.81% of viewers coming in from Singapore. Additionally, it has secured a healthy viewership of more than 86% for those under 24.

Watch The Series Now

Creating A Safe Space To Discuss Mental Health

The team collaborated with Safe Space to create an online forum on the campaign microsite. The forum allowed users to ask anonymous questions on mental health – with Safe Space counsellors monitoring the forum to provide advice. Users were also able to redeem a 10% discount on counselling services.

Ask Me Anything

An online forum with Safe Space counsellors

300 Advocacy Badges Redeemed

As part of the campaign, the team released 300 advocacy enamel pins promoting mental health positivity. The initiative aimed to encourage advocacy and combat stigma, and all 300 pins were successfully redeemed by the public.

Social Media Posts

Debunking myths while normalising the act of seeking help to combat the stigma of mental health.