Name: #face (female ace)
Uploaded: 2025-04-16T18:14:43+08:00
Channel: Jim
Description: Viddsee, a leading platform known for its expertise in storytelling for brands and original content creation, is excited to announce the appointment of Venus Romsaitong as the General Manager of its Thailand operations. This strategic hire marks a significant step in Viddsee’s expansion into the Thailand market and its commitment to growing its advertising agency services in the region.

#face (female ace)

Our Challenge:

To develop a 2.5 months campaign which aims to amplify the content of Anatomy of an Athlete (AOA) and Ambition – with the shared objective of spreading awareness on female empowerment and gender equality, and the hope of inspiring more young women and girls to aim high and pursue their passions.

Our Strategy:

Leverage Viddsee’s storyteller network to tell authentic stories of female empowerment.
Collaborate with Deloitte, Sport Singapore, and Team Singapore to support and uplift female talents.
Use storytelling to engage and spotlight female filmmakers and athletes in Singapore.
Highlight key themes of ambition, fitness, and empowerment through documentary and drama series.

Optimization of Amplification Efforts:

As part of the marketing plan to optimize the campaign’s reach and impact, various efforts aimed to maximize visibility and engagement among the target audience, including:

Development & Management of:

1 x Campaign Microsite

Content:

1 x Series Trailer
5 x Episodic Trailers
1 x Behind-the-Scenes Video
37 x Social Media Posts
10 x Athlete & Filmmaker Spotlight Social Media Posts
2 x Series Promotional EDMs