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How can we use storytelling to show products as a vital tool for creativity & inspire good within the community?
Working with iStudio to create a two-prong content-led creation and marketing campaign to celebrate and empower consumers from different communities across Singapore with the power to arm themselves with a MacBook and make positive change in their own communities.
sg views
reach
Documentary
1 episode
In the video ‘Changemakers’ produced, three profiles walk us through their daily hustle to achieve their dreams and how they impact their communities – through upcycling fashion, inking visual stories, and creating a safe space for underprivileged children.
In an effort to inspire the creative community, the campaign shared character-driven keyarts based on the profiles in the documentary.
