Change Makers

Our Challenge:

As an Apple Premium Partner, iStudio needed to position themselves beyond just being a retail destination for premium tech products. The challenge was to showcase how iStudio enables creative individuals by providing Apple tools that drive positive community change.

Our Strategy:

Create a content-led campaign that celebrates real changemakers who use Apple products to make meaningful community impact.
Through documentary storytelling, we followed three distinct profiles – from upcycling fashion to creating safe spaces for underprivileged children – demonstrating how MacBooks enable their creative vision and community work.
This approach showcased the practical application of Apple products while inspiring audiences through authentic stories of local impact.

Content-driven Approach:

Through intimate documentary storytelling, we follow three changemakers who use Apple products as catalysts for community impact. Each profile artfully captures their creative process and social mission – from upcycling fashion to creating safe spaces for underprivileged children – revealing how MacBooks enable their vision through a mix of personal interviews and immersive footage of their work.

This approach positions iStudio beyond retail, establishing them as enablers of creative change-makers while demonstrating the real-world impact of Apple products. The campaign extends through strategic marketing touchpoints including character-driven key art and social content, inspiring the wider creative community to pursue their own social initiatives.

Output:

1x main film
3x cutdown
3x static posts
1x contest