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Empowering women have always been a cause that Deloitte feels strongly for. How can Deloitte use storytelling to inspire young women to pursue their ambitions? Are we able to use storytelling to relate and engage the young audience across a wide spectrum of interest?
#fACE, an abbreviation for ‘Female Ace’, is an integrated campaign which aims to amplify the content of Anatomy of an Athlete (AOA) and Ambition – with the shared objective of spreading awareness on female empowerment and gender equality, and the hope of inspiring more young women and girls to aim high and pursue their passions.
sg views
reach
Documentary
5 episodes
Anatomy of an Athlete is a social documentary series that focuses on female fitness and empowerment. The series features 5 local sports women sharing stories about their personal lives and fitness regimen. Each athlete focuses on one particular body part that is most relevant to their sport and personal journey. Besides sharing their fitness regimen, we can expect an intimate peek into their daily grind and their motivations that has led to their achievements today.
Featuring Leona Hui (Boxing), Amanda Ng (Windsurfing), Martina Veloso (Shooting), Jen Goh (Golf) and Farhanna Farid (Powerlifting)
Drama
5 episodes
In this anthology series, 5 talented female filmmakers showcase their perspectives on what it means for women to have “Ambition” through 5 drama short films. Authentic, personal and thought-provoking, Ambition explores what it means to defy expectations in the modern context, and expanding perspectives on topics such as entrepreneurship, teen pregnancy, human trafficking and mental health.
Viddsee ran a multi-faceted marketing campaign, #fACE, with Deloitte as Supporting Partner for the overall marketing efforts of the two series to drive greater reach and impact. Additionally, the campaign released merchandise to encourage advocacy among its community
@viddsee Giveaway❗️Details in comments #fitnesschallenge #workout #fitnessroutine #fACEfitnesschallenge ♬ Emotional (Instrumental) - BLVKSHP
@viddsee Giveaway❗️Join our #fitnesschallenge details in comments! #workout #fitnessroutine #fACEfitnesschallenge ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup
@viddsee Giveaway❗️Join our #fitnesschallenge, details in comments! #workout #fitnessroutine #fACEfitnesschallenge ♬ Similar Sensation (Instrumental) - BLVKSHP
The campaign released a series of educational content:
