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What’s your Fix?

Our Challenge:

Create a compelling 2-year anti-drug campaign for the National Council Against Drug Abuse that connects authentically with youth, moving beyond scare tactics to drive meaningful engagement.

Our Strategy:

  • Listen to and learn from youth directly about what drives substance abuse, rather than preaching from above
  • Mobilize families and friends as key influencers, recognizing their crucial role in supporting 
and guiding at-risk youth away from 
substance abuse
  • Develop content formats that resonate with young audiences, from social media to interactive experiences
  • Foster honest, open dialogue about drug 
abuse to build lasting community resistance

A multi-layered campaign that hits close to home:

  • 21-episode TikTok drama series that blurred reality and fiction.
  • Raw docu-series featuring real survivors
  • Youth-led film program driving peer conversations
    • 1 x Hero Short Film
    • 21 x TikTok Microseries
    • 3 x Docuseries
    • 3 x Youth Films
    • 1x Microsite

Main TikTok Series

Campaign Microsite

KOL Marketing & Social Media Contest

KOL-led Tiktok Live Event

Media Preview Event

Media Coverage

What’s your Fix?

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