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How can we advocate a sustainable lifestyle through branded entertainment and share various sustainability initiatives adopted by different stakeholders in the community?
How can storytelling be used to value-add WWF’s existing Earth Day campaign?
Through the lens of filmmaker Eileen Chua, Viddsee shares sustainability stories from the community that are relatable to the layman audience. By taking the viewers on this journey, Eileen will uncover how we are able to do our part by creating our own Kosong Plan to help Singapore achieve her goal of net-zero carbon emissions by 2050.
sg views
reach
8 Mar to 11 Apr 2022
Documentary
3 episodes, 7-8 mins per ep
Ever since filmmaker Eileen Chong did a documentary on reducing waste, she had a shocking realisation that Singaporeans use 820 million plastic bags from supermarkets each year. This incident piqued her curiosity about the environment, and she decides to create her own Kosong Plan to do her part in helping Singapore reach net-zero carbon emissions by 2050. Along the way, she meets experts that teach her about climate change, learns tips and tricks on reducing waste and building lifestyle habits that aren’t only good for her but have low environmental impact.
Includes a special appearance by Member of Parliament, Louis Ng
To reach out to a younger audience, the campaign released 3 vertical cutdowns, publishing in on TikTok and Instagram as an Instagram Reel. These vertical episodes received more than 70,000 views organically.
@viddsee What can we do to reduce waste in a consumption driven society? #KosongPlan @wwfsg ♬ original sound - Viddsee
@viddsee Did you know Singapore throws away 30% of imported food? Find out more in “My Kosong Plan" premiering 8 March! #KosongPlan #EarthHour2021 @wwfsg ♬ original sound - Viddsee
