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As part of its Sustainable Sentosa strategic roadmap, the islandcity targets to achieve carbon neutrality by 2030 and become a globally recognised, certified sustainable tourism destination. The island has rolled out various initiatives in this cause – as well promote a sustainable lifestyle among its visitors. How can Sentosa position themselves as a fun, and eco-friendly destination through effective storytelling?
While Sentosa has established itself as a tourism destination, through storytelling, Viddsee uncovers a different side of Sentosa to strengthen its positioning as a sustainable destination. The campaign unveils sustainability practices of various attraction centers through the lens of its KOL visitors – from a farm to table restaurant to intertidal walks advocating for the protection of the wildlife.
sg views
reach
29 Apr To 29 July 2022
Documentary
3 episodes, 7-8 mins per ep
Uncover a different side of Sentosa through playing, eating and learning! Join the SentoSTARS on a mission to discover all the facets of fun and sustainability on Sentosa, while tasked with a challenge of accumulating less than a Mason jar’s worth of trash over three days of exploration. Soar above the rooftops on the carbon neutral Sky Helix, scuba dive with protected marine wildlife at the S.E.A Aquarium, spot the remarkable creatures of Sentosa’s intertidal coastline, and discover all the fascinating behind-the-scenes action that propels Sentosa towards carbon neutrality by 2030. At the end of the three days, we reveal the exciting conclusion to the Mason jar challenge.
Featuring local influencers Paul Fosters (host), Munah Bagharib, Victoria Cheng and Aarika Lee.
The campaign released the episodes on a monthly basis to dedicate resources and media assets for each episode. Each episode received at least 50,000 views in Singapore. To amplify the campaign, the team produced various media assets including (but not limited to):
@viddsee Bet you didn’t know how Sentosa amping it up with #sustainability #ecofriendly #zerowaste #shrinkmyfootprint #environment ♬ original sound - Viddsee
@viddsee Gorgeous views, appetizing meals - and eco friendly. Time to plan your next date? #fyp #sustainabletiktok #sentosa #sentosaislandsingapore ♬ original sound - Viddsee
A social media contest calling for members of the public to share their favourite memory of Sentosa with an eco-friendly idea for the islandcity. The contest was launched during the campaign period on both Facebook and Instagram. Despite having a high barrier of entry for submissions as users will have to submit a social media post on their respective accounts, the contest received more than 70 high quality submissions with creative and thoughtful eco-friendly ideas for Sentosa.
