UOB: Chatterbox - Zillenials React - Viddsee for Business

client

The Challenge

Zillennials are individuals who find themselves on the cusp of two generations: Millennials and Gen Z. On the internet, there appears to be a consensus that this group of people adopting a ‘middle child’ syndrome, not truly belonging to either generation but somehow enjoying the advantages of both. How do the Zillennials respond to assumptions about them? What can we learn from this generation and their #YouDoYou spirit?

The Campaign

Nuggets by Viddsee is a perfect fit to target primarily to the youth. The team created a video marketing campaign with a casual tone to take on the #YouDoYou spirit of Zillenials. Additionally, in order to have a wide range of voices from this generation, the team worked closely with KOL/influencers on the campaign.

357,730

sg views

640,364

reach

Chatterbox:
Zillennials React

In Partnership with UOB

Genre

Social Content, Talk Show

format

1 episode (25 min)

In this captivating episode of Chatterbox, brought to you by UOB, we embark on a journey to explore the unique world of Zillennials. Caught between the realms of Millennials and Gen Z, Zillennials find themselves in a fascinating position – not quite belonging to either generation, yet enjoying the best of both worlds.

Throughout the episode, we delve deep into the assumptions surrounding Zillennials and strive to unravel the true essence of being a part of this enigmatic group. Embracing the #YouDoYou spirit, we celebrate the individuality and diversity within the Zillennial community – uncovering their habits to support their lifestyles.

@nuggetsbyviddsee What exactly is a Zillennial?! 🤯 In this Chatterbox episode brought to you by UOB, we uncover the sentiments Zillennials have towards money, career and life – all while embracing the #YouDoYou spirit. #GenZ #Millenials #Zillennials #Late90sKids #Zoomer #WorkLifeBalance #YouDoYou #FYP ♬ original sound - Nuggets by Viddsee

about the content format

Running into its 3rd season with over 1.79 million views in Singapore, Chatterbox provides a space for engaging, empowering, and thought-provoking conversations.

We gather sentiments from the audience on each topic through discussion, while encouraging conversations on societal issues that involve influencers and expert opinions about the situation.

A Content Made for Youth

The full video of Chatterbox: Zillenials successfully reached out to its target audience. More significantly, over 61% of its TikTok viewers fall within the age bracket of 18 to 24.

A Dedicated Episode Featuring Influencers

@mynameisfauzi a digital creator on lifestyle content

@janaechua an entrepreneur & creator on fitness, travel and lifestyle content

@aikenchia a creator focusing on travel & food content

A Social-First TikTok Success

Our campaign for Chatterbox Zillennials has successfully captured the essence of a social-first, TikTok-friendly content. With its lighthearted nature and relatable themes, the content seamlessly aligns with the preferences of the TikTok audience. By understanding what resonates with TikTok users, we have garnered an impressive 89.9% of views from the platform, accompanied by over 1,700 likes, comments, and shares. This overwhelming response solidifies the campaign’s resonance with the TikTok community, affirming its status as a true TikTok sensation.