Client: Maritime & Port Authority of Singapore
A maritime recruitment campaign moving beyond traditional approaches by leveraging emotional storytelling to reposition maritime careers for the younger generation.

Client: Unilever and Cornetto
A romantic short film positioning Cornetto as a catalyst for expressing emotion utilising AI technology to create targeted cutdowns based on teen audience content preference.

Client: Istudio/Apple
A documentary-style campaign showcasing three community changemakers using Apple products to drive social impact, from fashion upcycling to creating safe spaces for underprivileged children.

Client: Viddsee and Deloitte
An integrated female empowerment initiative that champions gender equality and inspires young women to pursue their aspirations through targeted social media engagement and storytelling.

Client: AXA
An emotive short film through a young woman’s perspective, depicting the need for Critical Illness Insurance. The campaign extended across digital platforms and OOH advertising to maximise reach and impact.

Client: National Council Against Drug Abuse (NCADA)
A 2-year anti-drug awareness campaign targeting youth through authentic multi-platform content, social media engagement, and strategic activations.